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What exactly is digital marketing
Apr 25, 2019

Days when television and print media were the prime sources of advertising are long gone. With the influence of internet, marketing trends are rapidly changing.

Digital Marketing is slowly taking over from traditional form of marketing due to one simple reason, Digital Marketing is perhaps the only cost-effective way to get your message out and build a solid consumer base. Digital Marketing has leveled the Playing field between big Organizations and small businesses. Digital Marketing is giving startups, small Business owners and brands equal opportunity to present their products and services to audience.

Since the inception of Reliance Jio Digital economy of India is continuously increasing, India is ranked 2nd in internet usage.

Even you can see everything is Online Now a Days, Each and Everyone is using Mobile & accessing internet, the whole world has become online.

Since everything is Online Now a Days, So Digital Marketing is growing exponentially with endless career and business opportunities especially in India.

Digital Marketing is like an ocean it has many techniques, I will explain you about some them which are being used by industry experts.

Search Engine Optimization:

SEO or search engine optimization It is the “process of getting traffic to your website or page for free. It is also referred as natural or organic results we get on search engines like Google or Bing etc.

By understanding how search engines algorithms work and how they rank websites, you can optimize your website to maximize its chances of ranking well for relevant keyword searches. However, search engine algorithms changes continuously, making it vital for online businesses to stay up-to-date with best practices to claim high rankings for relevant keywords.


SEM (Search Engine Marketing) is the process of gaining traffic to your website traffic by purchasing ads on search engines. Google AdWords is the most popular paid search platforms used by marketers.

Typically, SEM and PPC advertising is carried out through search engines, who charge advertisers a predetermined amount every time anyone clicks the ad. While the search engines profit substantially from this model, site owners profit from being able to precisely target their potential customers.


You can call content King/Queen of Marketing. content marketing is “ marketing tactic, it focused mainly on creating and distributing valuable, relevant, and consistent content to attract audience and, ultimately, to drive profitable customer action.”

Basically, content marketing is the process that focuses on connecting with customers without always selling. Instead, you should use content marketing strategies to educate the customer while delivering reliable and valuable information to them who, in turn, will reward you with their business and loyalty.

Irrespective of what type of marketing you do, content marketing should be part of your strategy.


Most people already know about social media, but their knowledge about social media marketing is naturally more limited.

Social media marketing is a great way for businesses to achieve their objectives in terms of building bran, improving customer service, reaching new clients and collecting client feedback.

There are endless career opportunities in Digital Marketing.

Earlier Business owners were skeptical of using Digital Marketing but after realizing the strengths of digital marketing now all of them want to take their business online.

Every organization is now looking forward to promote their brand or product on different digital platform via Digital Marketing.

All customers are using online platform for their day-to-day needs hence every company whether it’s small or large has the requirement of Digital Marketers, therefore there is huge demand for Certified Digital Marketer.

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